So, I live in Sweden a country where we don’t really celebrate Thanksgiving. Some might, but that’s just if they have some American family or because it’s fun. But in general it’s not a holiday here. But, everywhere you look there is a Black Friday sale. I don’t even know how many Black Friday adverts I’ve seen today or gotten an email about. Some are from american stores like Forever 21. Other are from Swedish stores that I know for sure don’t exist anywhere else. It’s all about the hype I guess…